David Kelley pointed that the designers are becoming to focus on making the products more human which have personalities that will benefit people more and let people's life more convenient and enjoyble.
The Prada store in NY is a good example to show that good design and advanced technology combines together can do excellent job to our life. One very good example is the changing room in the shop, the customer who is using the changing room just need to push on a click on the LCD door from inside to darken the door. After changing the clothes, the customer just need to push the click again to turn the door into transparent screen and allow friends outside to see through and ask for their opinion without the need of coming out the room. There are also design in the shop like by scanning the clothing, the customer can see the model wearing the scanned clothes and get an idea on how it look like on the actual person. All these show that the design are more tend to be more user friendly.
Another example that is really impressing is the "spyfish" that benefit people who want to see the underwater world but do not want to get wet or is not physically fit to go underwater. The "spyfish" is a small device that can go under water to a dept of 500 feets to capture the image underwater with it two camera fitted on it. The image is then transfer to the television on the boat. The device can be control by a wireless remote control.
The above are some of the very good example which show that the design nowadays are more user friendly and have more personalities in them. This David Kelley video will benefit those people who are learning or in industry design because this indicate the focus of the design now and give industry designer an idea on what the customer in the future is looking for which is not just purely product but product with personalities and user friendly.
The link for the David Kelley video is below :
http://www.youtube.com/watch?v=eXndL3TNCmo
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