Ross Lovegrove

Ross Lovegrove- his philosophy is DNA- Design/ Nature/ Art. He is the translator of modern technology to the products we use everyday using mostly organic materials and related them beautifully with nature.

He believes in paying respect to the things we dig out from the earth and use them wisely. He even thinks of making things with flower, sugar, polymer, wood chips or even human hairs. This is a very interesting idea because if human can use all organic materials in making products, then the pollution problem will be resolve. He also look into the details of everything: the structure of the bones, how plastic molecules are form, the structure of the silicon etc. Just like how nature design by taking away everything it don’t need and let it develop it maximum beauty. Ross tries to create energy in invention in his studio everyday to deliver new idea to the world. He deems that passion for design is very crucial to the success as a designer. That is true, because no great achievement can be achieve without the injection of passion in it. There aren’t many designers like him who will follow his instinct in developing idea. Ross work purely with his instinct, even if he known with the currently technology, some shapes, form or products are not possible to create, he will still create it if his instinct tells him that it is possible. This might make Ross create some fabulous and unique products but it also makes him a bit unrealistic sometimes. For example, when Sony asked Ross how to beat Apple, Ross tell them to get into bio-polymer and Ross idea was denied. Because with the high cost of bio-polymer, the products make from it will be more expensive and it will not help to compete in the market.

Overall, Ross is correct that designer shall follow their instinct because instinct has no limit and boundaries, design is about uniqueness and special and instinct is one of the elements to achieve that.